Hillside Incense Xiangnang Chasing the Jiama

Each stick or sachet from Hillside Incense carries more than scent. It carries memory, ritual and a quiet continuity between past and present.

Their pure, subtle scents enrich daily life and support wellbeing with formulations developed alongside Chinese medicine practitioners. Sachets embroidered with Jiamǎ paper-art illustrations are delicate vessels for energy and fortune. The Discovery Set is a sensory journey through seven of Hillside’s most iconic incense aromas.

Miao Lu and Yao Qin are the people behind Hillside, following a slower path shaped by handcraft, traditional tools and exacting care. Their company was born in Fujian, within a family shrine where ancestors are remembered across generations. Here, incense is not merely made – it is inherited. Working with women makers, they draw their inspiration from nature to create products that bridge the gap between tradition and modernity.